KEY RESPONSIBILITIES of Growth Manager:
- Lead the local growth initiatives for Discovery Plus with a clear objective to drive subscriber & revenue growth and increased engagement across markets
- Work cross-functionally with business heads and teams across marketing, content, product, analytics, finance and legal functions to ensure growth initiatives are delivered on-time
- Lead business planning and delivery for subscription business including formulation of annual, monthly and daily plans on key performance metrics.
- Translate local content calendars into campaign plans. Allocate targets to campaigns based on past performance and using internal/external data to measure opportunity for key shows and events.
- Produce insightful performance reports and ad-hoc analyses for senior management.
- Plan, test, and analyse new tactics and approaches to constantly seek best practice for our business.
- Keep abreast of market trends, show launches, premieres, sports events etc. Organize data inputs from third party platforms and provide action items for content and marketing teams
DESIRED SKILLS & EXPERIENCE:
- 4-6 years of experience in highly analytical environments – top management consulting firm or corporate strategy. Work experience in Direct-to-Consumer brands is an advantage
- Self-starter – proactive in setting and meeting goals, with limited supervision
- A track record of delivering success in a digital planning/execution role.
- Strong analytical, decision-making and problem-solving skills
- Organized and detail-oriented and an ability to think on his/her feet
- Learning and collaborative agility
- Excellent verbal and written communication skills
- Highly numerate and comfortable using Excel to both run campaign analysis and provide recommendations.
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